OVERVIEW
Sundance Square is widely considered the heart of downtown Fort Worth. Consisting of 35 square blocks of retail, residential, and commercial spaces.
CHALLENGE
All The Colors was hired to bring a fresh new feel to this historic downtown. With a rich, deep history, it was important to retain the long standing traditions of this vibrant downtown and weave in an updated modern feel to the city center. This included a refresh of the overarching brand and design, along with messaging, way finding and brand partnerships that would attract new vendors and a broader clientele to this downtown landmark.
PROCESS
We started by conducting extensive market research to gain a deep understanding of the different customer personas and target demographic, then designed a new identity and consistent messaging that would act as a through-line throughout the entire property.
Creative Director
— Jeremy Schwartz
Strategy
Project & Account Manager
Design
Copywriting
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