OVERVIEW
Fine Line Group is a family office focussed on real estate & development, locally-focussed VC funding in Fort Worth, and ecological ranching.
CHALLENGE
All The Colors was brought in to help clearly establish Fine Line’s mission, vision, and values. As well as develop a new brand identity and forward-facing messaging that clearly showcased Fine Line’s dedication to upholding business and cultural best practices while promoting the office’s altruistic endeavors and dedication to the Fort Worth community.
PROCESS
We started by conducting an extensive discovery process with the key stake holders to identify the organizations core values and 5-year goals. Then distilled this data into a cleaning packaged identity, key visual assets, tone of voice, and forward facing copy.
Creative Director
— Jeremy Schwartz
Strategy
Project Management
Design
Design & Content
— Audrey Elise
Identity
Creative Design
— Brad Gulick
Presentation Design
— Content Candy
Copywriting
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